How To Create A Website That Works!

Win a Ticket to a Business Transformation Workshop Or One-month’s Online Marketing Coaching Programme with Gail Powell (Worth over £200!) Enter here>>>

Gail Powell, solopreneur & advertiser on South Yorkshire What’s On 4 Me, has shared with us her ‘Top Tips’ in creating a website that will attract more clients & customers …and more business! 

The biggest single mistake that many small businesses owners make when creating a website is the ‘build it and they will come syndrome!’ Many believe a presence on the web is all that is needed to get business to come pouring in, but when this does not happen many are left wondering what is wrong with their website.

‘I just don’t understand it!’ I hear on a regular basis ‘I have made sure that my site looks good and there are details about me; my qualifications, my email and telephone number, but still I am not getting any business from my site?’

If this sounds familiar then you have what is called a ‘store front’ website. It looks great but the only way to access you is to either call you or email something many potential customers or clients will not do from a first, second or often even a third visit.

So how do you create a website that works?

  • Firstly, you need to make it easy for people to find out about you and your services
  • Then you need to offer a solution to their problem without them first having to call you
  • You then need to create a very easy first step to access you passively
  • Then grow multiple relationships over time so you are ready to sell to your customer when they are ready to buy

The right website leads visitors to action and allows your potential client to access you passively and in their own time.

There are very simple and easy steps to take to ensure that your web-site really works for you.

What do you need to do?

  • Provide a CHOICE of ways to access YOU
  • Not expect visitors to pick up a phone or email in the first instance
  • Make it easy for your visitors ACT passively
  • Let them get to know you from a distance
  • Invest in your relationship with your customers
  • And then… the sales will come pouring in.

If you want to know EXACTLY how to apply these very easy steps to your website and get more customers or clients then go to – www.thesolopreneur.co.uk and download Gail’s free audio tips.

Also, don’t forget to enter our competition on What’s On 4 Me before the 12th November 2011 to win a place on Gail’s half day Business Transformation Workshop where you will learn all the top tips first hand leaving with a step-by-step guide on how to get a website that really works for your business; increasing both your sales and income.

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