Posts Tagged ‘ideas’

Joanna Helcké – What’s On 4 Me 2013 Awards Finalist

November 5, 2013

Joanna Helcké, Leicestershire

What’s On 4 Me 2013 Awards Finalist

From academic to pregnancy and postnatal fitness expert

DSC_1690 copy (5)What motivated you to start the business?

I started off life with a career in academia which explains why my title is “Dr”. Everything was ticking along quite happily until I had my first two sons within the space of 17 months – it turned my life upside down, and to be honest I found it really quite hard going.

One day a leaflet dropped through my letterbox announcing the opening of a fantastic new gym on my doorstep. I joined, started exercising regularly and my life was quite simply transformed. I suddenly felt wonderful, as if I could take on the world! This planted the seed in my mind which eventually grew into my business, Zest4lifeUK.

Tell us about your business…

Zest4lifeUK specialises in pregnancy and postnatal fitness and was born out of my desire to bring together health, wellbeing, fun and friendship for mums-to-be and new mothers. It’s all about creating social networks and providing support for mothers because it’s my firm belief that health is not just about physical fitness but also about mental wellbeing. So Zest4lifeUK offers a range of specialist pre and postnatal fitness classes which are accompanied by all sorts of social aspects, such as tea and coffee after the lessons, meals out, a breakfast club for mums-to-be and a very lively facebook page! Time and time again people tell me how important the social aspect is –exercising and socialising seem to be the perfect combination.

About three years ago I started thinking about how I could expand my business. My initial thoughts turned towards franchising but I have to confess that I’m a bit of a control freak and I would be breathing down the poor franchisees’ necks. So I decided to create an online pregnancy and postnatal fitness system which would be accessible to women everywhere and anywhere. I’ve spent that last two years working on this huge project and it is due to go live in November 2013 – I am incredibly excited about it as it will be the first of its kind in the UK.

What were the first steps you took when setting up your business?

Well of course the first thing I had to do was retrain and gain a whole series of vocational qualifications, ranging from personal training and Pilates to aquanatal and pregnancy/postnatal fitness. Part of my personal training qualification included a business module which gave me the opportunity to reflect on the business I was going to set up. We had to prepare a business plan and I remember that whilst everyone else had created a fictitious one, mine was for real! So by the time I had completed my qualifications I had a name for the company, I had purchased a domain name, I had a professionally designed logo, and I had high quality headed notepaper.

During my studies I also offered to set up a postnatal Pilates class at the college where I was studying so that I could gain hands-on experience of teaching new mums. By the time I qualified I felt ready to steam ahead with my business plan, which is exactly what I did.

Most effective marketing?

Now that my business has been going for nearly 5 years I have the pleasure of being able to let word-of-mouth do the work for me. It’s always lovely to know that you have been recommended. Having said that, this has been underpinned by years of extremely hard work and of never ever letting standards fall. Interestingly, people often say to me “Jo, you are everywhere” and I think there’s a really important lesson to learn from this comment: successful marketing is cumulative and people will eventually come to you when they have heard enough about you and seen you in many different arena. I give talks for the NHS, I write for local magazines, I get myself into the local newspapers, I support many local business and they in turn support me, I organise charity events and, above all, I remember everybody who I have ever taught and when I bump into people – which is all the time – I chat. A lot.

With the forthcoming launch of my online pregnancy and postnatal system I now have to take marketing into a completely new sphere: a national sphere. Scary but exciting!

What has been your biggest challenge?

There is no doubt in my mind that the biggest challenges are yet to come. The shift from local to national is enormous and feels daunting, yet at the same time incredibly exciting. I was giving a talk last week and I commented that it feels as though I am standing at the very bottom of Mount Everest looking upwards and, boy is it high! In answer someone said “Jo, you just don’t realise how high you have climbed because the peaks are up in the clouds”. I like that!

What do you most love about running my own business?

It would be far quicker for me to answer the question “What don’t you enjoy about running your own business?” because I quite simply adore what I do. Teaching  mums-to-be and new mothers makes me happy, whilst developing my national online fitness system gives me a huge buzz of excitement and anticipation.

What advice would you offer to others?

Choose to work in a field that you are passionate about because people will always sense genuine enthusiasm and will be drawn to you and your business.

What is your business philosophy

Always exceed your clients’ expectations by going the extra mile or two. Aim to delight.

Joanna Helcké on Facebook

Joanna Helcké on Twitter

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Jane Langston, The Amatsu Training School – What’s On 4 Me 2013 Awards Finalist

October 22, 2013

Jane Langston, The Amatsu Training School, Herts

What’s On 4 Me 2013 Awards Finalist

amatJane Langston has been practitioner since 2000, and a Teacher of Amatsu since 2003, working with Active Balance Training Ltd and Amatsu UK Ltd with the inspirational Dennis Bartram. Jane has taught in Hertfordshire (North West London), Hartlepool and Dublin, having been an assistant trainer since 2001.  The Amatsu Training School was formed in 2005 and Jane has a proven track record of teaching to a high standard. She was a founder member of the Amatsu Therapy Association (ATA), and acts as an External Examiner for  Amatsu Therapy International and is a Senior Practitioner with the Institute for Complementary and Natural Medicine. Jane is also a member of Amatsu Therapy International and the Institute for Learning, having completed the City and Guilds PTLLS at level 4.

AmatsuJane has a scientific approach to the teaching of the art of Amatsu, by virtue of her background as a Fellow of the Institute of Biomedical Science, specialising in Haematology.The school has produced award winning students, with Kim Holmes being awarded the Institute for Complementary and Natural Medicine’s Best Complementary Medicine Student Award 2011.

Jane will be assisted throughout the courses by Taz Faruqi, another qualified teacher.   Together they amass over 18 years of Amatsu teaching, and over 22 years of clinical practice. They will be ably assisted by Gina Croft , who has a keen desire to teach Amatsu, and will be participating on the Trainers’ Programme. Additional classroom and kitchen support is provided by Noura Abi-Chahine.
The Amatsu Training School Ltd  is proud to have been awarded the Institute for Complementary and Natural Medicine’s Award for Best Complementary Therapy Company 2012 – a tremendous accolade indeed!

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Cask Corner, Doncaster – What’s On 4 Me 2013 Awards Finalist

October 22, 2013

Cask Corner, Doncaster

What’s On 4 Me 2013 Awards Finalist

CASK CORNER LOGO 17.06.13Cask Corner first opened in 2011 under the patronage of Julie Buckley who’s mission statement was to promote Live Music in Doncaster; to both showcase and fuse young and old talent alike and to provide a platform for them to do this, to bridge the generation gap, to develop past and present musical influences and hone their musical skills, as well as to provide a stage for existing bands. They have achieved this by providing free rehearsal space, giving them an opportunity to perform either at Live and Gigging on a Tuesday, Open Mic on a Wednesday or a gig on a Friday or Saturday night. Also she wanted to make Live Music available to all, not charging an entry fee achieves this.

Julie “Very Rarely Wrong” Buckleys’ happy team consist of Adrian “Damaging Director” Daykin, Lorna “Mousekin” Buckley, Marc “I’m Off For My Sandwich” Jones, Phill “500 points in Scrabble “ Boguszewski, Alanah “Flirty” Flint, Becca “My Zips Stuck” Medley, Joie “It’s not my real name” Carruthers and Daniel “Dapper” Rowley.

Me and the girlsJulie was at Open Mic when she was informed that Cask Corner were finalists at the What’s On For Me Awards, several members of The Smoking Beagles and Groomlake Fugitives asked if they could come along to the awards. This ramshackle band of troubadours are a prime example of what she set out to achieve; the bands were formed by customers, friends and Open Mic attendees ageing from 25 to 53, they played their first gigs at Cask Corner with great success and went on to perform at T-Fest and are now a highly sought after bands.

cask corner photoAll Cask Corners events fit in with those in the Doncaster Community; many local bands performed there during Doncasters music festival MAPFest and they organised some great events for Doncasters first Steampunk weekend with a Music Hall Variety Show featuring lots of local talent. They also host Cask Fest twice a year with live music all day and night! In 2013 they were also proud to be invited to host a VIP tent at Tickhills’ first music festival, T-Fest which was a great success.

Getting to know the customers both in person and via social media is imperative to the Cask Corner team and a massive thank you goes out to all of them, the staff and the musicians for helping to make Cask Corner the great venue that it is.

Thank you, Julie

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Lindsey Allen, Lindsey Allen Fitness – What’s On 4 Me 2013 Awards Finalist

October 22, 2013

Lindsey Allen, Lindsey Allen Fitness, Bromsgrove

What’s On 4 Me 2013 Awards Finalist

Lindsey AllenWith more than 10 years experience in the fitness industry as a gym manager, personal trainer and studio instructor, I moved to Bromsgrove from a successful career managing the BBC Fitness Centres in London. I am based at The Ryland Centre where I offer a variety of classes including high energy, fat burning and body conditioning.

I am passionate about promoting the physical and psychological benefits of leading a healthy & active lifestyle, and committed to making exercise accessible to everyone, regardless of their fitness level or goals. My classes are designed to be a welcoming and nurturing place for people to exercise and take time out, in a bid to support a healthy work/life balance.

Whatever exercise you’re into or whatever level of fitness you’re at, I have a class to suit you. My unique selling point in Bromsgrove is introducing Hour of Power to the West Midlands which is the most exciting & dynamic full body workout on the UK fitness scene. It truly is “The Ultimate Workout”! I also over Boxercise Circuits, Pump fx, LBT’s, Abs, a HIIT class called 60 Minute Fat Loss, Little Black Dress Club and Real Results.

As a personal trainer, I dedicate my time and expertise to each individual client and work with them closely to ensure they achieve their goals. I will always discuss their exercise likes and dislikes so that the workouts always remain fun & effective!

Lindsey Allen on Facebook

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Cycling Challenge & Family Fun Day 15th September – in aid of Hearts & Minds

August 29, 2013

cycle_surgery

Join us for a Hearts and Minds Cycling Challenge  Family Fun Day   

15th September 2013!

Starting and finishing in the stunning grounds of Capethorne Hall the ride will comprise of an intermediate and advanced course, both warming up with a rolling 12 miles through the heart of the Cheshire countryside.

Next is where the “Challenge” comes in!

The course will head off towards Bosley Hill and the famous “Dumbers” climb towards Buxton and will branch off towards the little village of Flash – At 1560ft home of the highest pub in England!

At this point the advanced ride will peel off towards Bakewell. Taking in some of Derbyshire’s most spectacular vista’s, climbs and hamlets (and fast, fun descents!) It will loop back to Buxton and then take in the stunning climb through The Goyt Valley and finally descending back into Cheshire after over 3500ft of climbing.

The intermediate course will still be a challenge with a fast descent from Flash into Buxton and will take in Long Hill and The Goyt Valley before rolling along Clough Brook through the lovely valley of Wildboarclough before climbing back over the Dumbers and descending back into Cheshire. Make no mistake! This is still a challenge and takes in nearly 2500ft of climbing – enough to test the majority of keen cyclists!

You will be joined on this ride by our Patron Rik Waddon. Rik has been an inspiration to many with his fantastic cycling career which has included multiple successes in the Paralympics and World Championships.

All cyclists who have registered for this event will receive  a voucher giving 10% discount off all none sale accessories and clothing at the Manchester Cycle Surgery store. Cycle Surgery will also have a bike maintenance area at the start / finish area and will be on hand to help with any mechanical problems. They will also have a stock of spare parts available should you need them. There will be a number of drink stations and marshals along both routes as well as a medical team for your safety. We will also have a Family Fun Day at Capesthorn Hall for your family to enjoy while you are cycling.

To register for this event please visit Hearts & Minds Challenge

toptable diners reveal their top 25 most romantic UK restaurants

February 6, 2013

In anticipation of one of the most romantic days of the year, toptable, a leading consumer destination site for restaurant bookings in the UK along with its parent company, OpenTable, Inc. (NASDAQ: OPEN), revealed today their diners’ top 25 most romantic restaurants. The list reflects the combined opinions of approximately 400,000 reviews submitted by verified toptable diners for nearly 4,000 restaurants across the UK.

The top 25 shows French cuisine as the hot choice for romance ahead of Valentine’s Day this year, accounting for almost half of the list, while Italian and British are also proving popular romantic cuisines. Despite the growing popularity of Asian food amongst UK diners, there was no room for Chinese, Indian or Thai cuisine in the top 25, with the list consisting entirely of European restaurants.

“Romance can mean very different things to different people but a gorgeous meal, perfect service and warm atmosphere make for an undeniably romantic combination. Each of these restaurants offers a different romantic experience, but all are truly best of class,” said Lucy Taylor, head of restaurant relations at toptable.

“When it comes to Valentine’s Day, the top restaurants fill up quickly so it is always best to book early. However, many diners still wait until the last minute and plenty of availability can be found on toptable.co.uk. Last year, almost 30% of bookings for Valentine’s Day were made on the 13th and 14th February,” she added.

Fred Sirieix, General Manager of Galvin at Windows, which was included on the list commented, “We are obviously delighted to be recognised as one of the most romantic restaurants. It is especially humbling knowing the distinction is based on diner reviews. We strive to create singular experiences for all our guests and when it comes to romance this quality is especially important.”

The top 25 romantic restaurants in the UK are generated from approximately 400,000 reviews collected from verified toptable diners between January 2012 and January 2013. All restaurants with a minimum “overall” score and number of qualifying reviews were included for consideration. Restaurants were then scored and sorted according to the percentage of qualifying reviews for which “romantic” was selected as a special feature.

toptable top 25 romantic restaurants in the UK:

Apsley’s A Heinz Beck Restaurant – London, Belgravia

Chapter One – Kent

Chez Bruce – London, Wandsworth

Clos Maggiore – London, Covent Garden

Dinner by Heston Blumenthal – London, Belgravia

Galvin at Windows – London, Mayfair

Galvin La Chapelle – London, Spitalfields

Gauthier Soho – London, Soho

Kendell’s Bistro –Leeds

L’ortolan – Reading

Petrus– London, Belgravia

Quantus Restaurant & Bar – London, Chiswick

Restaurant Gordon Ramsay – London, Chelsea

Roux at The Landau – London, Oxford Circus

Seven Park Place by William Drabble – London, Green Park

The Fat Duck – Bray

The French Table – Surbiton

The Greenhouse – London, Mayfair

The Grill at The Dorchester – London, Marble Arch

The Ledbury – London, Notting Hill

Theo Randall – London, Belgravia

Thirty Six by Nigel Mendham at DUKES LONDON – London, Green Park

Topes – Kent

Trinity – London, Clapham

Viajante – London, Bethnal Green

About toptable Reviews

The toptable reviews program helps diners find restaurants that best fit their dining occasions.  Diners who recently honoured a toptable reservation are invited via email to submit restaurant feedback using an online form. Visitors to toptable can access reviews for thousands of toptable restaurant partners across UK. The toptable reviews program has generated more than 2 million reviews by verified diners in the UK.

For more ideas about how to spend your Valetine’s Day and to wiin great Romantic Prizes see www.whatson4me.co.uk  

12 Steps to a Healthier 2013

January 9, 2013

Its January again and everyone is like a bull in a china shop going full steam ahead with their new year’s resolutions of Diet’s, Gym Memberships and Detox’s for the month. We think it is fantastic that so many people at once are so health conscious and are doing their upmost to make a difference to their weight and lifestyle.

However wouldn’t it be great if for once we all didn’t have to go through this crazy phase that sometimes is an “overwhelming” experience and becomes so intense that it is unsustainable and by February we’ve all had enough? We all blame ourselves when we fall off and feel like we have “failed” but it’s not our fault.

Wouldn’t it be great if we didn’t spend most of the year “on” and “off” the wagon?

We can’t spend all of our lives on a Diet, hammering the gym 5 X per week or starving ourselves.

Imagine never having the stress of being on a “Diet” ever again! But feeling well, in good shape and living a balanced lifestyle?

Now there is no “easy” route to getting fit, healthy and losing weight (unlike what so called experts have you believe) BUT there is an easier less frustrating way that can last a lifetime. Yes really!!

A “lifestyle” is the answer, a lifestyle that we create over time for the “long term”. Making positive changes that work, that are healthy and that become as normal as brushing your teeth every day. Eventually turning bad habits into occasional treats, good habits, every day habits and finally being able to find that “happy balance”.

In this blog we advise that you take 1 of these resolutions per month and spend that month only focusing and making that ONE positive change to become a habit for good. These 12 Tips will eventually create HUGE results over the next 12 months so that next January you don’t have to stress or go through all of this again.

Here it goes 12 resolutions to change your health and body shape in 2013…

  1. cokeDrink water and maximise hydration – A hydrated body is the first most important step before embarking on any type of health or weight loss kick. The human body is made up of 70% water so this vital to get right. Tip: Aim to consume 1 litre of water for every 50lbs you weigh. This will help keep you hydrated and speed up fat loss.
  2. Avoid Diet sodas and drinks – Many of us drink diet sodas because we are tricked into believing that they contain “no sugar” and are less fattening. Wrong! Diet drinks can label and market as low calories, no sugar and less fattening, HOWEVER they do not mention that they contain “Aspartame”, a chemical sweetener that is a 200 times stronger than sugar and has a devastating effect on our bodies fat levels. Tip: Avoid or reduce your fizzy drink intake by half and avoid after 12pm, replace with water. If you do drink fizzy drinks as a treat opt for full fat. 
  3. Low fat = Get fat – We would strongly advise you avoid ALL low fat products including yoghurts and sauces. The problem with low fat products today is they are marketed and labelled as less calories and fat, however the fat is stripped and replaced with the white enemy “Sugar”. Aim to only consume the full fat options if you must including full fat butter and full fat bio live natural yoghurt. Tip: Remember we need good fat to lose fat so get yours from avocados, seeds, nuts, coconuts, and oily fish, etc. 
  4. blood-sugarControl blood sugar levels – The most important action you can take for fat loss is maintain a balance in your blood sugar levels, do this by avoiding anything that contains more than 5g of sugar per serving. NOTE: Excess sugar=Excess fat gain. Simple! 
  5. Kick the Cardio – Steady state cardio such as running, X-trainer, cycling, walking and aerobics will only burn 1/5 of the amount of calories that HIIT (High Intensity Interval Training) will. HIIT training is the most effective way to burn fat. Tip: Try this, 20secs of fast running or cycling followed by 20secs of recovery for 5minutes. 
  6. MRTIntroduce MRT – MRT is Metabolic resistance training. MRT is so good for fat loss today that there is nothing else as quick and effective. Why? Because it is all about boosting our natural metabolic rate (the rate our body burns calories. Tip: Create the “Afterburn” effect and burn thousands of calories for up to 24hours after this MRT workout http://www.youtube.com/watch?v=wjFZrPOvhuA 
  7. Get complex with your carbs – It’s time to say goodbye or dramatically reduce your intake of refined carbohydrates if you want to increase energy and decrease your waistline. These include bread, pasta, rice and white potato. Why? Because they are either heavily processed, contain wheat and gluten or cause our bodies to gain and store fat. However do not panic as Complex carbohydrates are going to be your main source or carbs and these are healthy, tasty foods such as: Sweet potatoes, butternut squash, all vegetables, grains, legumes, brown rice, quinoa and rye toast etc. Tip: Aim to consume carbohydrates on the days you work out. 
  8. Throw away the calorie calculator – Avoid living your life by calories, sins and points! It’s time to start eating when you’re hungry, stop when you are full and just think about the foods you are putting into your body. Calorie restricting and starvation diets will only lower your metabolism and we all now know what that does! Less is definitely not more. Tip: Stop looking for fat and calorie content on foods and look for wholesome natural foods and check sugar content. 
  9. Ditch the Sit-ups and Crunches – Sit ups and crunches are extremely out dated, cause lower back and neck damage as well as do nothing for your that six pack. Aim to lose fat from your tummy by eating correctly, doing MRT workouts and doing “Core” work for your tummy toning such as planks and hill climbers. Tip: Try this core workout 2-3 times per week or add into your current workout: http://www.youtube.com/watch?v=OU5YpqNwP2Q
  10. juiceAlways eat breakfast – Yes this sounds very cliché but it is very important. Eating breakfast is like putting fuel into your car for the journey ahead, the journey being your day ahead! Skipping breakfast and not eating for hours will affect blood sugar levels and result in you craving a carb or some sugar. Your breakfast will also kick start your metabolism for the day providing it’s the right breakfast. Tip: Aim to eat breakfast within 45minutes of getting up on a morning.
  11. Not So Special K – Cereal is the quickest and tastiest breakfast for most of us with a busy lifestyle; however it is one of the most damaging foods to our health and waistline. Cereal was once nutritious as a whole grain or wheat before being highly processed through a chemical process called extrusion to make into its shapes and to make it last its sell by date of around 6-12months. Not to mention being coated in sugar or chemicals. Tip: Opt for more natural foods at breakfast time such as eggs.
  12. Get Help – Embarking on a health kick, exercise regime or Healthy eating plan is never easy on your own and requires motivation, support and expert advice. Look for a company or coach whose training principles are in health and wellbeing as well as effective fat loss. Avoid cheap companies who promise quick fixes, fad’s and promote shake diets etc. Remember it is an investment in your health!

Here’s to your success in 2013!

dave and helenlee

Helenlee Whalley & David WilkinsonLifestyle Coaching experts & Co-owners of dh fitness studio www.dhfitness.com

If you require any further info or support on the above please contact us on pa@dhfitness.com

See our online Article for further information and inspiration for your New Year’s Resolutions

Happy New Year! Win a Goodie Bag from Yakult to welcome in 2013!

January 7, 2013

YAKULT-corporate-master-2Turn over a new leaf with Yakult!

If you’ve overindulged during the Festive period & looking to turn over a new leaf and look after yourself in 2013 read on… www.whatson4me.co.uk and ‘Love Your Gut’ www.loveyourgut.comLR_Yakult Image5 LILACa campaign organised by digestive health charities Core and the IBS Network in association with Yakult – is offering 1 lucky reader the chance to take steps towards good digestive health by supplying a ‘Love Your Gut’ Pack worth £50.

It contains: a water bottle, gym bag, sports towel, skipping rope (that counts jumps & calories burned ), baseball cap and a pedometer along with a range of ‘Love Your Gut’ goodies

Simply click on our picture and comment and “share” with your friends to have a chance to win this amazing Goodie Bag!

Why Good Copy Matters

April 24, 2012

Jenni O’Connor, Director of Kaiku Communications, gives us her advice on why spending a little time on marketing will bring large rewards to start-ups and small business owners

Many of us focus hard on our actual business, taking great care to get the client offering or product mix right; ensuring both quality and service, and working hard to pitch our prices at the right level for our customers and the straightened times we are living in.

However, many firms, especially small ones and start-ups, pay considerably less attention to how they market themselves – the words and images they use to convey who they are and what they do for their customers.

Poor grammar, spelling and design are all real turn-offs

Does this matter? Yes it does. How do you react, when, for example, you see a menu in a restaurant with spelling or grammar mistakes, or (my personal bête noire) a missing or incorrectly placed apostrophe? Or (even worse), an advert which looks as it’s been thrown together in a hurry? Most of us, consciously or otherwise, will perceive that business as sloppy, poor quality, and unwilling to pay the level of attention to detail that we hope they would extend to us, as their customers. In short, it makes us far less likely to spend our hard-earned cash with them, however good we may have heard them to be.

By contrast, if we are presented with a flyer or brochure, or for that matter an email or website, which is well-presented, clearly written, nicely designed and, all in all, a pleasure to look at while telling us what we need to know, the chances are we will automatically feel well-disposed towards the company concerned, and far more likely to trust them with our money.

Do your business a favour – put a little effort into your marketing

So, it may be time to do your business a favour. By spending a little more time, care, love and attention – and probably a few pennies, though it need not cost much at all – on your presentation, you should dramatically improve your bottom line.

Large firms tend to budget for spending at least 15% of turnover on marketing (which may also include market research, advertising and other more costly activities) – but small ones will find that just 3-5% can make a real difference. It will not only help bring in new clients, and probably encourage existing ones to upsell or upgrade; it will also help create the image you want to build a healthy future for your company.

Jenni O’Connor can be contacted at jenni@kaikucomms.co.uk
www.kaikucomms.co.uk

Top #5 Secrets to create a Great Business Website… On a Budget!

February 16, 2012

Ken Builder is MD of www.WebEden.co.uk and gives us his 5 Top Tips for creating a Website to stand out from your competitors

In these heady days of rapid digital innovation, maybe more than ever before, there are opportunities out there for any budding entrepreneur with a big idea but only a small budget.  So what are the tricks to creating an online business on a budget that will not only be a success, but will last?

Tip 1 – Take advantage of the latest developments in DIY website building

These days, you don’t need to be under 17 and have spent the last 5 years, bedroom-bound and glued to a computer screen to be able to create your own all-singing and professional looking business website. With online DIY website building tools such as WebEden.co.uk, (admitted bias!) even a total beginner can choose from literally 1000s of pre-designed templates and, by using very simple drag and drop software, create the exact look and feel they want for their new venture.

Beginner packages are free with WebEden and this includes your website, it’s hosting and a domain name.  Accounts can be upgraded at a low monthly cost to gain additional services, email boxes, extra bandwidth etc .

Tip 2 – Make sure your homepage is ‘outstanding’

That’s not to say that you’re very proud of it and think the text you’ve written is witty and clever – that is to say that it stands out, that it’s impactful and gives a stylish and efficient demonstration of your company and what it offers.

Tip 3 – Know your customers

Utilise the ever more comprehensive analytics packages on your website, such as Google analytics for example. With these free tools you can track and analyse seemingly unlimited details of website visitor patterns and behaviour.  How are your customers finding you? What time of day do they visit? What pages do they dwell on and which do they leave immediately? By studying this data, you will start to build up a vivid picture of who your customers are, what they like and, more importantly, what they don’t.

Tip 4 – Know your competitors

Being a successful business on the internet, or anywhere else, is not necessarily about doing things differently than your competitors, but doing them better. Make the online experience for your customers as engaging, efficient and satisfying as possible. What better way to start than to educate yourself on what others in the field are doing, both poorly and brilliantly.

Tip 5 – Stay on top of it

Websites are never finished. The most successful are commonly those which are nurtured, tended to consistently and respected as an integral part of the business. 

LASTLY – Look to the FUTURE!! Among others, American banking powerhouse Morgan Stanley is predicting that the mobile web will be bigger than desktop internet use by 2015. Having a mobile optimised version of a business website has become essential. For just a few pounds a month, your website can be fully optimised for every mobile phone screen. This means they are far quicker to load and easier to navigate for any of your potential customers on the move.

Ken Builder is MD of www.WebEden.co.uk

Many of our readers and advertisers at What’s On 4 Me (www.whatson4me.co.uk) are business owners already or they are looking to turn their hobby into a business. 

If you have a service that will help them – get in touch now marilyn@whatson4me.co.uk – we’d love to hear from you!


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